newsweek:

markcoatney:

tanya77:

soupsoup:

Facebook and Twitter’s New Rival

For publishers, services like Tumblr reflect a broader shift in their relationship with their audience, said James E. Katz, a professor of communications at Rutgers University.

“Going back 20 years, publications like Rolling Stone didn’t interact with readers except for letters to the editor,” Mr. Katz said. “One of the realizations that cultural leaders and publishers have had is that there is a lot of expertise, wisdom and ideas in their readership.”

The ability to respond online turns readers into co-creators, he said, which can give them a sense of ownership.

“That is an extremely valuable commodity for publishers these days, even if it does not yet translate to revenue,” Mr. Katz said.

TUMBLR/NY Times FTW!

Apparently, they found some other news to also print in the NYT, but none so important as this. Seriously, this was really nice; thanks, Jenna.

Your Nwk Tumblr just found their new desktop background. 

Seriously, huge congrats to Mr. Mark Coatney!